Research and understand

To make a proper marketing diagnosis, you must first research meaning, trends or customer behaviour patterns. After discovering patterns, similarities or differences you are able to identify the best opportunities.

Customer Profile

From available or external data, we determine the profile of your customers, their demographics, their activity parameters, their values, preferences and satisfaction level.

Buying Behaviour

We analyze purchase transactions per customer type or segment to understand trends and customer preferences: What do they buy? Through which channels? When? What are the best performing products? Etc.

Customer engagement

We analyze your relationships with your customers to measure their level of engagement. What are acquisition, renewal, retention and attrition levels? We then describe the customer lifecycle in a long-term perspective.

Relational Activity Effectiveness

Through your data, we analyze and describe the effectiveness of relational activities to measure your campaign results and calculate your return on investment.